Ep 68: Adding Education to Your Business

Do you feel like everyone in your industry is becoming an educator? It can sure feel like that sometimes, doesn't it? In case you're not 100% sure what I'm talking about - Let's clarify what I mean by "educator" - I'm not talking about a school teacher. For today's episode, we're discussing industry educators.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don't want to miss:

• "Educator" doesn't always mean "school teacher"
• • Industry educators are business owners who are teaching others how to do something; usually takes the form of a successful business owner deciding to teach others that secret sauce that worked for them so that other business owners can duplicate their success.
• As an Industry Educator, sharing your expertise is a great way to diversify your income generating activities.
• • Via workshops & online courses
  • Also allows you to give back to your industry in a way that benefits your bottom line
• Scaling your business doesn't always have to involve education and can take many forms (less trading hours of your life for dollars)
• • Physical products
  • printables/resources
  • Affiliate income
  • From 1 on 1 work to group work
• You can leverage speaking even if you don't have an educational arm in your business!! (by using this skill to sell the products above)
• You've got to be speaking on the right topics in order to get the conversions you're looking for
• • This needs to be strategic!!! Your topic should gradually move people back into those educational elements of your business (WE HAVE A WORKBOOK FOR YOU)

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/068