Ep 68: All Killer No Filler: UGC is Rocket Fuel for your Ads 🚀

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.🔥🔥🔥 Listen to the pod for insight on why you should be building out your UGC strategy. Listen for: 📦 How to match UGC content type to brands to scale campaigns 📦 UGC as a trust-building mechanism 📦  The importance of enthusiasm in UGC 📦  Why you should be testing first with in house UGC 📦  What type of UGC to activate across your funnel 📦  Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video