Ep. 68 - Clean room and privacy - What the FTC left out

Clean rooms and privacy–what the FTC left out of their recent blog 👀 The FTC’s blog this month, "Data Clean Rooms: Separating Fact from Fiction," stirred the pot—but left a lot unsaid. In this episode of the hashtag#PrivacyHuddle, Alysa Hutnik and Jonathan Joseph dig into the current reality of privacy concerns and clean rooms. Three key takeaways: 1️⃣ It’s still early days. Clean rooms are a nascent category, and even regulators are figuring out how to approach them. Industry collaboration is ongoing, and not defined, to align on best practices and common standards. 2️⃣ Your clean room provider isn’t your lawyer. Providers won’t tell you if your use case is compliant. When shifting state laws come into play, it gets even more complicated. Rely on your counsel for guidance. 3️⃣ Clean rooms aren't a magic privacy fix. Privacy-preserving tools within clean rooms are helpful, but they don’t erase the need for thoughtful data governance. What goes in, happens inside, and comes out must all meet privacy obligations.