Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman episode artwork

EPISODE · Mar 10, 2026 · 33 MIN

Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman

from From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients · host Kris Jones | Brand Messaging and StoryBrand Marketing Strategist

👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of a coaching website that actually books calls. Most coaches make themselves the hero of their own story. That’s the mistake.Your client is the hero. You are the guide.When you position yourself correctly using the StoryBrand framework, everything changes. Your messaging gets clearer. Your website builds trust. And your marketing starts working without constant posting.We also talk about:Why one core story can power your entire marketing strategyHow to structure your homepage so it convertsWhether coaches really need a website in 2026Why funnels without a story fall flatIf you want a website that attracts the right clients and repels the wrong ones, this episode is your starting point.Connect with Rachel Feldmanhttps://rachelafeldman.com/https://instagram.com/rachelafeldmanhttps://www.youtube.com/@yourhealthcoachbiz—Connect with KrisBook a Money-Making Messaging Call: https://www.reddoordesigns.com/Download the Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesInstagram: https://instagram.com/reddoorstoryFacebook: https://facebook.com/reddoorportlandLinkedIn: https://www.linkedin.com/in/reddoordesigns/Listen to the From Click to Client Podcast - 🎧 New episodes drop every Tuesday!Apple: https://bit.ly/clickpodcastappleSpotify: https://bit.ly/clickpodcastspotifyYouTube: https://bit.ly/clickpodcastyoutube

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Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman

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