EPISODE · May 16, 2026 · 19 MIN
Ep. 68 - LIVE from FTT Payments with Ryft: Beyond the AI Hype - What Businesses Should Actually Prepare for in Commerce
from The Payments Shed Podcast · host Grant Evans and Justin Hanna
Live from FTT Payments, Grant Evans is joined by guest co-host Dwayne Gefferie for a conversation with Sadra Hosseini, CEO of Ryft, unpacking the reality behind the growing hype surrounding agentic commerce.The conversation explores where AI-driven commerce is genuinely starting to emerge today, and where the industry may be getting ahead of itself. Sadra shares why behavioural shifts and workflow changes matter far more than headline hype, and why businesses should pay close attention to how product discovery and embedded commerce are evolving.They also discuss why discovery, not checkout, may currently be the most important battleground in agentic commerce, the growing importance of structured product data and inventory visibility, and what businesses should realistically be doing today to prepare for the next phase of AI-driven transactions.Plus, Sadra steps up for The Payments Shed’s legendary Shelf of Shame — calling out one thing in payments he’d happily banish forever.***The Payments Shed Podcast is headline sponsored by ISX Financial.ISX Financial, delivers a unified ecosystem with multi-currency accounts, online payments, real-time UK and EU transfers and global mass payouts. Within that platform, PaidBy® provides Pay by Bank with real-time settlement notifications, automated reconciliation and integrated refund management. One partner, one integration — helping your business transact with confidence. Learn more at www.isx.financial***The Payments Shed Podcast is sponsored by Cyclops.Cyclops is a crypto and stablecoin infrastructure platform for payments companies, enabling PSPs, acquirers and processors to offer crypto acceptance, stablecoin settlement and payouts without building their own blockchain stack. It provides a unified solution for pay ins, payouts and fiat to digital asset conversion, with simple API or low code integration. Built specifically for the payments ecosystem, Cyclops focuses on making stablecoins practical, scalable and commercially viable.Learn more at - https://www.cyclops.io/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.https://teampcn.com/***Disclaimer. Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.
What this episode covers
Live from FTT Payments, Grant Evans is joined by guest co-host Dwayne Gefferie for a conversation with Sadra Hosseini, CEO of Ryft, unpacking the reality behind the growing hype surrounding agentic commerce.The conversation explores where AI-driven commerce is genuinely starting to emerge today, and where the industry may be getting ahead of itself. Sadra shares why behavioural shifts and workflow changes matter far more than headline hype, and why businesses should pay close attention to how product discovery and embedded commerce are evolving.They also discuss why discovery, not checkout, may currently be the most important battleground in agentic commerce, the growing importance of structured product data and inventory visibility, and what businesses should realistically be doing today to prepare for the next phase of AI-driven transactions.Plus, Sadra steps up for The Payments Shed’s legendary Shelf of Shame — calling out one thing in payments he’d happily banish forever.***The Payments Shed Podcast is headline sponsored by ISX Financial.ISX Financial, delivers a unified ecosystem with multi-currency accounts, online payments, real-time UK and EU transfers and global mass payouts. Within that platform, PaidBy® provides Pay by Bank with real-time settlement notifications, automated reconciliation and integrated refund management. One partner, one integration — helping your business transact with confidence. Learn more at www.isx.financial***The Payments Shed Podcast is sponsored by Cyclops.Cyclops is a crypto and stablecoin infrastructure platform for payments companies, enabling PSPs, acquirers and processors to offer crypto acceptance, stablecoin settlement and payouts without building their own blockchain stack. It provides a unified solution for pay ins, payouts and fiat to digital asset conversion, with simple API or low code integration. Built specifically for the payments ecosystem, Cyclops focuses on making stablecoins practical, scalable and commercially viable.Learn more at - https://www.cyclops.io/***The Payments Shed Podcast is supported by PCN.PCN is a boutique recruitment agency rooted in Amsterdam, driven by a singular mission: connecting top talent with industry leaders. PCN specialises in five core pillars — Fintech, Cybersecurity, SaaS, E-Commerce, and Salesforce — backed by a global network across borders.https://teampcn.com/***Disclaimer. Any views or opinions referenced in this podcast episode are our own, or those of our respective guests, and they do not represent any views, opinions, or statements from our respective employers, or those of our guests. Additionally, any views expressed here are not intended as investment, legal, tax, or financial advice.
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Ep. 68 - LIVE from FTT Payments with Ryft: Beyond the AI Hype - What Businesses Should Actually Prepare for in Commerce
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