Ep 68: Thriving Through 38 Years of Change: The Smart Finds Story | With Melih Oztalay from SmartFinds Marketing

Summary: In this episode, Sean Lang sits down with Melih Oztalay, CEO of Smart Finds Marketing, to uncover how his agency has not only survived but thrived for 38 years in a constantly changing industry. From the wild west of the 1990s internet to today’s AI-driven marketing landscape, Melih shares how adaptability, strategic decision-making, and an early-adopter mindset shaped his agency’s journey.Takeaways:Longevity in business comes from constant reinvention.AI is no longer optional, it’s foundational.The 2008 financial crisis pushed Smart Finds to pivot from B2C to B2B.Hiring by referrals builds stronger, longer-lasting teams.Case study: AI-powered website personalization drove 198% year-over-year lead growth.Check out Melih's agency here:SmartFinds Marketing Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈