EP 69: Bella Kelada-Khalil from Midnight Marketing

AI isn’t just showing up in oil and gas, it’s kicking the door down. We hung out with Bella Kelada-Khalil from Midnight Marketing, who’s diving headfirst into petroleum engineering and AI after starting in sales and events. She’s asking the smart, unfiltered questions you wish you could, and we’re here for it. We swap stories on how AI is automating the boring stuff, making data wrangling less painful, and helping teams actually trust what they’re looking at. From LangChain setups to sketchy data rooms, it’s all on the table. This one’s for anyone wondering how tech and tradition can play nice in the field.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. 00:00 - Intro01:40 - Flipping the Table07:00 - Journey to AI Adoption13:34 - Understanding AI, ML, and LLM15:37 - AI vs Machine Learning vs LLMs Explained17:23 - The Power of LLMs20:55 - Starting Platforms for AI22:24 - Free vs Paid AI Models28:15 - Starting Points in Petroleum Engineering30:06 - Essential Learning Before AI31:42 - Building a Data Foundation34:40 - LinkedIn's Data Insights37:25 - AI-Generated Video Content41:10 - Authenticity in AI Creations44:35 - AI in Due Diligence Processes49:00 - Training Duration for AI Models51:15 - Optimal Efficiency in AI54:51 - Successful AI Use Cases in Production58:50 - Tech Stack Essentials1:03:04 - Data Accessibility Challenges1:08:24 - Barriers to AI Adoption in Oil & Gas1:12:15 - LLMs vs Other Tech Hypes1:17:46 - Outrohttps://www.instagram.com/digitalwildcattershttps://www.tiktok.com/@digitalwildcattershttps://www.facebook.com/digitalwildcattershttps://www.linkedin.com/company/digitalwildcattershttps://twitter.com/DWildcattershttps://www.youtube.com/@digitalwildcatters