Ep. 69: How to Use B2B Marketing Automation More Effectively – Interview w/ Esteban Sánchez Botero

When used the right way, marketing automation can help to make the work of B2B marketing teams more efficient. However, it also requires an understanding of how the use of automation will impact the customer experience. On this week’s episode, we talk to marketing expert Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) about the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools. He also provides some actionable steps that B2B marketers can take to improve their marketing automation.