Ep:#69 Paul Skinner on shifting the stories that we live and work by

What value do we lose when economics reduces communities to markets? How can investors not just be seen as check books? And if suppliers are not just simply seen as delivering to a contract, what else could that relationship look like? Today Paul answers some big questions. All rooted in shifting the stories that we live and work by. Paul Skinner is the author of The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business. He’s also the author of Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success. Through his consulting practice The Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. And he also founded MarketingKind, a non-profit professional membership community that brings business leaders, marketers and change-makers together to address our most pressing problems. Today Paul explains how collaborative advantage is a radical alternative to competitive advantage. We talk about what a purpose upgrade is and why we need to elevate purpose now more than ever. And Paul gives us a beautifully articulated solution to substantially increasing the ceiling for success for any enterprise. And it’s easier than you think. We talk about economics. Why only focusing on profit isn’t good for business. And how purpose can be our most adaptive capacity as humans. Paul then finishes by explaining how we can avoid being puppets of our prior intentionality and instead the true authors of our own future change. You don’t want to miss this conversation. So, grab that favourite beverage or throw on those running shoes, and enjoy this conversation with Paul. And please don’t forget to let us know what you think of this episode, leave a review and subscribe. And if you would like to be reminded of future podcasts and other inspiring stories from TIE, join our newsletter here. http://bit.ly/TIENewsletter You can also grab a copy of his book, The Purpose Upgrade, here.