Ep 69: The craft of coaching: skills, standards & real impact - with guest Dr Sam Humphrey

In this episode of the Beyond Potential podcast, the two Tom's sit down with Dr Sam Humphrey, CEO and founder of Grit, and one of the most influential voices in the coaching profession. Sam shares her journey from the early “Wild West” days of coaching to becoming a leading figure in shaping standards, supervision and ethical practice across the industry. It’s an honest and insightful conversation about what great coaching really requires, why poor coaching can be damaging, and how leaders and organisations can create the right conditions for transformative work. Sam also reflects on her own career, the lessons she’s carried forward, and the unexpected story of how Brian Cox ended up on her podcast. A thoughtful, warm and deeply practical episode for anyone invested in leadership, coaching or people development.