Ep 7 - AI for Coaches from Hype to Strategic Business Growth (with Susan Diaz)

In this episode, I sit down with Susan Diaz to dive into the transformative role of AI in coaching and marketing. Susan opens up about her journey from traditional marketing to embracing AI, sharing both the optimism and fears that come with it. We explore how small businesses can use AI tools to boost creativity, streamline processes, and elevate their marketing strategies. Our conversation also touches on the future of coaching in an AI-driven world and why maintaining a human touch in coaching practices is more important than ever. Join us as we discuss the importance of establishing thought leadership, engaging authentically with your audience, while also sharing valuable insights into various AI tools and strategies that can benefit coaches and entrepreneurs alike. About Susan: Susan Diaz is the founder CEO of Toronto content marketing firm c+p digital, and the author of "UNboring, take your content marketing from blah to brilliant".  She is pioneering the category of ‘AI agencies’ focussed on showcasing the potential of AI in supercharging productivity and efficiency for founder-led brands. Susan co-hosts 2 podcast: The 4 am Report - on what keeps marketers and founders up at night, and, ABCDEI - conversations around unlearning bias, one alphabet at a time. She's also mom to a tween girl and a Beagle boy who keep her busy! ✅ Follow Susan Instagram | LinkedIn 💎 Freebie: Design your life with AI (a guide) Get 10% off AI Advantage course: The AI Advantage: Transformative marketing for the modern entrepreneur 💻 Website: https://cp.digital/ ✅ Follow Fifa Instagram | Linkedin