Ep.7 - Alysha Carusi: A Tale of Dogs, Nature & a Journey of Personal Growth

Ever feel like the pet care world is loud, crowded, and everyone’s starting to sound the same?In this episode, we’re joined by Alysha Carusi from Tails & Tales, and we talk about what happens when you stop trying to imitate what’s “working” online—and start building a business that actually feels like you. Alysha shares her journey from media + marketing into pet care, how storytelling became the foundation of her brand, and why personal growth is basically part of the job description when you work with dogs.We also dive into her nature-based “forest school” daycare concept (aka the Fur Farm 🐾) - a safer, contained outdoor space designed for decompression, joy, and real friendships, especially for dogs with big feelings.You’ll hear us chat about:✨ how to weave your personal story into your brand✨ why collaboration beats competition (every time)✨ what dogs teach us about nervous system regulation + mindset✨ creating services that support the whole dog—not just “better behaviour”If you’re a dog pro, a pet care entrepreneur, or someone who loves the intersection of dogs, nature, and human growth—this one’s for you.Key TopicsAlysha’s background in media and its influence on her pet businessThe evolution from pet sitting to creating a forest-based daycareThe significance of storytelling and authenticity in brandingCollaboration over competition in the pet industryThe importance of intention and energetics in pet care workBuilding community and creating a sanctuary for dogsPractical advice for entrepreneurs entering the pet industryThe role of vulnerability and shared human experiencesTimestamps00:00 – Introduction to Alysha and her unique journey from media to pet care01:17 – How Alysha’s media background informs her storytelling approach03:08 – Collaboration in the pet industry and its benefits05:12 – The holistic and organic journey Alysha took into this field08:15 – The importance of community, connection, and trust in business growth11:07 – How Tucker, Alysha’s dog, influenced her business values and vision13:05 – Creating a safe, natural environment through acreage and outdoor space16:29 – Aligning vet clinics and pet care through storytelling18:46 – The emotional and transformational power of working with dogs24:54 – Nature as healing and the vision of an animal sanctuary30:35 – Demonstrating what’s possible through responsible, collaborative dog work33:21 – The significance of joy, authenticity, and presence in pet care37:19 – Mental health, self-awareness, and energetics in this industry41:34 – The therapeutic role of storytelling + vulnerability in building trust44:58 – Sharing real struggles alongside successes for authentic connection52:19 – Embracing imperfections and human moments in pet care58:16 – Community support and collaborative growth67:03 – Fun question: What breed would Alysha be? (Answer: Poodle)73:01 – Final thoughts + encouragement for aspiring pet industry entrepreneursResources & Links:Tales and Tales WebsiteInstagram: @tailsandtailscanada