EPISODE · Feb 11, 2025 · 48 MIN
Ep 7 - André Citroën: The Marketing Maverick Who Revolutionised French Motoring
from Great Automotive Lives · host Andrew the Classic Car Guy
André Citroën was a soldier, a visionary, a prolific gambler and a staunch advocate for workers rights and welfare. Possibly above all he was the father of automotive marketing and promotion, bar none. A life irrevocably interwoven with the modern history of Paris and more archetypically French than a croissant. I like him. I like him a lot. I hope you will too.The disappointingly small number of links referred to in the "footsteps" section follow. They are disappointing.......and small......:Parc André Citroën where the mighty Quai de Javel factory once stood. Oh......and there's a balloon ride.....:https://www.paris.fr/lieux/parc-andre-citroen-1791André Citroën's final resting place:https://www.findagrave.com/memorial/3461/andr%C3%A9-citroenhttps://www.findagrave.com/cemetery/639007/cimeti%C3%A8re-du-montparnasseGreat Automotive Lives is researched, written, presented, edited and produced by Andrew the Classic Car Guy. I also make the tea and put out the bins.Contact for all things podcast related can be made via [email protected] promise to read every message.......because they range in number from none to vanishingly few.
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Ep 7 - André Citroën: The Marketing Maverick Who Revolutionised French Motoring
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