Ep. 7 — Building for purpose with Meri-Tuuli Helin

What if the most meaningful opportunities in life start with a problem you can't stop thinking about? In this episode of Founder Frequency, Caitie sits down with Meri-Tuuli Helin, Founder and CEO of Gubbe, to explore what happens when you encounter a problem that feels too important to ignore and decide to do something about it. With a background in health sciences and years of experience working closely with older adults, Meri-Tuuli never set out to become a founder. But after seeing firsthand the gaps in how society cares for older generations, she co-founded Gubbe with a mission to prove that humanity and business success don't have to be in conflict. Together, they discuss the moment she said yes to building Gubbe, what she's learned from creating meaningful connections across generations, and how her experiences as a founder, leader, and mother continue to shape one another. They also explore what impact really means, why human connection matters more than ever, and how to build something ambitious without losing sight of the people at the center of it.   Resources from the episode Learn more about Gubbe: website | LinkedIn Apply to become a Gubbe helper Instagram: @gubbe.fi Connect with Meri-Tuuli Helin on LinkedIn   Where to find us! Learn more about wednesday: website | LinkedIn Instagram: @wednesday.community Connect with Caitie on LinkedIn     📢 Don’t forget to subscribe & leave a review!   About Founder Frequency   Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.