EPISODE · May 20, 2020 · 46 MIN
Ep 7: Fix CREATIVE BURNOUT on Facebook Ads
from DTC Podcast · host DTC Newsletter and Podcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative The Pilothouse Creative process (and the importance of aligned incentives on the creative team How to create purposeful, angle driven creative How build creatives and campaigns for launch (and the place for dynamic ads.) Creative testing at Scale through isolated variables Restarting a MASSIVE campaign after creative burnout strikes Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
What this episode covers
Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative The Pilothouse Creative process (and the importance of aligned incentives on the creative team How to create purposeful, angle driven creative How build creatives and campaigns for launch (and the place for dynamic ads.) Creative testing at Scale through isolated variables Restarting a MASSIVE campaign after creative burnout strikes Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
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Ep 7: Fix CREATIVE BURNOUT on Facebook Ads
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