Ep 7: From Google to Amazon: A PPC Journey, with Igor Nuhanovic of Amazonia PPC

Key TakeawaysIgor started his agency by supporting his wife's Google Ads freelance work and transitioned into full-time agency life.Originally focused on Google Ads, Igor made a strategic pivot into Amazon PPC due to its simplicity and higher buying intent.Defining clear roles and responsibilities with his co-founder (his wife) helped their agency scale more effectively.Amazon PPC has grown more complex over time, especially on the analytics side, though it remains simpler than Google Ads.The agency prioritizes honest discovery calls—if a product isn't viable on Amazon, they'll say so upfront.Maintaining a hands-on approach with select PPC accounts keeps Igor connected to evolving strategies and platforms.COVID-19 dramatically impacted their agency, forcing difficult decisions around staff and clients, and highlighting the importance of adaptability.Agencies offering Google PPC should strongly consider adding Amazon PPC services—it’s a logical and accessible extension.On Amazon, category strategy and product positioning are everything—there’s no one-size-fits-all.Most Amazon sellers don’t know their actual profit margins; Igor emphasizes profitability over vanity metrics like revenue or ACoS.Tools MentionedAmazon Marketing CloudHelium 10Google Ads / Google Tag ManagerProduct Opportunity ExplorerAmazon Search Query Performance ReportCheck out Igor's agency here:www.amazoniappc.com Join the Agency Uplift group: https://www.agencyuplift.co/join 👉 Get new episodes right to your inbox - click here 👈