Ep 7: How Do You Know If Your Facebook Ads Are Worth It?

Rick has some technical issues in this episode of Crowdfunding Nerds, while Andrew and Sean discuss how to measure the success of Facebook ads for Kickstarter.  Episode 7 00:02:14 - How To Know If Your Facebook Ads Are Effective  00:06:55 - What Is A Lead? 00:10:22 - How To Measure Facebook Ad Leads During A Kickstarter Campaign 00:13:29 - Why You Should Not Use Facebook "Lead Ads" 00:15:45 - Benchmarks Of Effective Leads 00:24:29 - Post-Campaign Metrics Of Success 00:27:30 - Do The Math 00:31:30 - Opportunity Cost 00:32:48 - Break-Even Is Good 00:34:00 - The Kickstarter Snowball Effect  00:37:59 - Kickstarter Pre-Landing Page Conversion Rate Kingdom Rush On Gamefound - https://gamefound.com/projects/draft/lsay0az391y5ugx0c17q2exj7te?project=kingdom-rush-elemental-uprising&creator=Lucky-Duck-Games#/ Fallen Land - https://www.kickstarter.com/projects/1086556541/fallen-land-2nd-edition-big-box-and-descendants-expansion?ref=727rl1&token=e7dc8e7d Cryptid Cafe - https://www.kickstarter.com/projects/squatchygames/cryptid-cafe?ref=3hxmi5 Kickstarter Referal Metrics Explained - https://crowdfundingnerds.com/kickstarter-referrals-explained-deep-dive-into-4-tabletop-campaigns-that-funded-successfully/ Verge Games A Christmas Carol Adventure - https://vergegames.backerkit.com/hosted_preorders How To Craft Your Kickstarter Offer -https://crowdfundingnerds.com/episode3/ Board Game Design Starter Kit - https://www.kickstarter.com/projects/gabebarrett/board-game-design-starter-kit?ref=discovery&term=Board%20Game%20Design%20Starter%20Kit%20