Ep 7 - How to Break Into A Chinese Network and Build Relationships (with Russell Smith)

In this episode we interview Russell Smith, a long-term expat in China who currently designs websites and does online marketing for Chinese manufacturers. Here’s what’s on tap: How he got started in China and why sourcing is not for everyone How he transitioned into providing services to Chinese companies The staggering differences between forming Chinese vs. Western business relationships How Russell managed to break into a network of hundreds factory owners and how he’s built his reputation with them from scratch The one brunch with his Chinese contacts that resulted in landing 3 contracts simultaneously The unpredictability of doing business and contract work in China Why sometimes you need to be committed to China to reap the complete rewards The differences between Chinese & Western web design What sort of SEO and advertising strategies work in China China’s present and future state of online marketing Russell reveals his smallest thing he’s done in his business that’s brought him the most significant results Three book recommendations from Russell and his advice to the aspiring entrepreneurs out there