EP 7: How to Land Huge Copywriting Clients with Incredible Cold Outreach

In this episode of the Freedom Kickstarters podcast, we sit down with John Holt, a former magician and comedian turned high-level copywriter.John shares his unconventional transition from performing magic tricks to crafting persuasive copy for some of the biggest names in marketing.He dives into the lessons he learned along the way, the skills that carried over from entertainment, and how he landed major copywriting gigs using creative, outside-the-box strategies.If you're looking for a fresh perspective on breaking into the industry, this episode is packed with golden insights.“Copywriting is a lot like magic—you have to capture attention, build curiosity, and deliver a payoff that leaves an impact.” – John HoltWhat We Talk about:✅ How John transitioned from magic and comedy to copywriting.✅ The skills from performance that translate into writing persuasive copy.✅ The importance of messaging, positioning, and human psychology in sales copy.✅ Creative approaches to landing high-level copywriting gigs.✅ How working under industry experts helped accelerate John’s career.✅ Why copywriting isn’t about templates, but about energy and connection.Mentioned in This Episode:John’s background in magic, comedy, and entertainment.The influence of The Adweek Copywriting Handbook by Joe Sugarman.How personalized outreach helped John land gigs with Chris Orzechowski, Jeff Walker, and No Pants Project.The importance of crafting engaging messaging vs. following strict copy templates.Why understanding human behaviour is key to compelling sales copy.Connect with John:📱 Follow onFacebookEnjoyed This Episode?If you enjoyed this episode, please subscribe, leave a review, and share it with someone who might find it valuable. Your support helps us continue bringing in top-tier guests to share their experiences and insights.