Ep 7 I Boomers, Millennials, and Gen Z: Cracking the Code on MultiGen Fundraising

Different approaches work for different demographics of donors. Think: Venmo vs Check, P2P vs Direct Mail... In this episode, Bini and Raimy break down how Boomers, Millennials, Gen Z, and everyone in between approach giving... and how to meet them where they are. Here’s what you’ll get: Why Millennials and Gen Z love transparency, authenticity, and fast digital giving (but good luck holding their attention) Why Boomers still appreciate a heartfelt letter (yes, snail mail works) but expect a personalized experience too Hot takes on whether big events are worth the hype or just a time suck The absolute musts of modern giving: make it easy, make it meaningful, and make it about them. Give it a listen—and get inspired to connect with every generation of donors. Chapters: 00:00 Introduction and Personal Reflections 10:54 Understanding Older vs. Younger Donors 19:24 Defining Generational Differences in Donors 21:06 Evolving Perspectives on Older Donors 24:31 The Evolution of Online Campaigns 26:41 Shifting Donor Dynamics Across Generations 29:59 Communication Strategies for Different Generations 32:52 Peer-to-Peer Fundraising Trends 35:05 The Impact of Technology on Giving 37:58 Direct Mail vs. Digital Communication 40:22 Events and Experiences in Fundraising 43:13 Engaging Younger Donors for Long-Term Support 51:29 Strategies for Multi-Generational Fundraising Link: Qgiv Generational Giving Report