Ep. 7: Julia Oravisto - The Business of Movement: Building a Pilates brand with a cult-like following

Why has Pilates become a global phenomenon? How do you stand out and dominate in an industry flooded with competition? What’s the secret behind fitness brands that seem to grow effortlessly? How do you build a brand in the wellness space that people keep coming back to?Julia Oravisto, founder of BAY STUDIOS, has the answers. She didn’t just open a Pilates studio - she built a brand people can’t stop talking about. Growing up in a creative family, Julia pursued art and dance before discovering Pilates. Gathering inspiration from Australia and beyond, she had a fresh perspective for a new kind of customer experience. Starting with nothing but a love for movement and a vision for something different, Julia built BAY STUDIOS into one of Finland’s most sought-after Pilates brands. But it wasn’t easy. From navigating skepticism in a market that didn’t yet understand her offering, to navigating COVID shutdowns, and finally expanding to new locations, Julia shares the defining moments of her journey. Today, BAY STUDIOS welcomes over 1,000 class attendees per week and an expanding online presence serving participants in more than 35 countries.In this episode, you'll hear: Why client experiences matter more than anythingThe role of community in successful wellness businessesHow to craft an experience customers want to return toThe realities of balancing creativity with profitabilityStrategies for selecting the perfect location, designing an inviting atmosphere, and assembling a passionate team.Whether you’re a fitness professional, studio owner, or just obsessed with wellness, you’ll take away practical, real-world strategies for standing out in an increasingly crowded space. +GUEST: @juliaoravisto @bay_studios