Ep. 7 The Significance of Design Internalization and Product Portfolio Strategy

In this episode of The eCom Growth Show, Danan interviews Mauricio Villalobos, the Founder and CEO of IDW Innovation Studio. They discuss the significance of design internalization and product portfolio strategy for ecommerce businesses, particularly those dealing with consumer durable goods. Mauricio emphasizes the importance of innovation in extending product life cycles and creating value, rather than merely reselling existing products. In this conversation, Mauricio Villalobos discusses the intricacies of product design and development, emphasizing the importance of creating commercially viable products, understanding the bill of materials, and maintaining strong supplier relationships.