Ep. 7 - The Winning Ballot: Predicting Multifamily Trends with Data-Driven Tech - with Michael Broder

What happens when a political strategist trades campaigns for coding? You get Michael Broder, CEO of RCKRBX™, and his mission to revolutionize multifamily real estate with tenant-driven data. In this episode of CRE Unplugged, Ryan and Nadine uncover how RCKRBX is turning tenant preferences into the ultimate cheat sheet for owners and operators. Think predictive analytics, actionable insights, and a crystal ball for asset performance—minus the mysticism. Michael spills the tea on his journey from the halls of GWU (cue the nostalgia) to launching a groundbreaking SaaS platform during a global pandemic. Along the way, he dishes on his pitch-perfect strategy, what AI means for PropTech, and why multifamily trends are more than just buzzwords. As always, Ryan and Nadine bring their trademark humor and insights, including a nostalgic dive into Michael’s college days at GWU and a candid discussion on his hobbies like Formula 1 and his love for the Red Sox. Show Notes: 00:21: Introduction 10:58: The necessity of understanding multifamily trends 12:18: Michael and Ryan reminisce about D.C. college days 17:02: From political strategist to PropTech founder 25:31: RCKRBX’s data product tools for multifamily 34:00: Is RCKRBX disrupting CRE? 39:05: Launching a product during COVID 46:56: The power of the right pitch strategy 55:37: PropTech outlook in the age of AI 1:05:33: Michael Broder “Unplugged” 1:09:21: Life lessons from Michael 1:13:56: Commercial break 1:15:24: Nadine and Ryan’s recap If you love what you hear, please take a moment to rate and review us. Your feedback helps us grow and improve! Be sure to visit our website at www.creunplugged.com for all the latest news and updates. Have thoughts or suggestions? We'd love to hear from you! Drop us a line at [email protected]. Subscribe to our YouTube channel at @CREUnplugged1 and be sure to follow CRE Unplugged on LinkedIn, Instagram, TikTok, and X!