Ep 70 - Building A Solo Practice: Tools, Tips, and Resources

Are you thinking about starting your own business, but you're not sure where to start? Hear advice from the owner and founder of Crystal Ngozi's Beauty Business Coaching, Crystal Ochemba-Powell. She specializes in teaching beauty professionals real and actionable marketing and branding strategies to attract more clients and increase revenue in their businesses. In this episode of ASCP Esty Talk she shares strategies to attract clients, develop a plan, and define your niche.   BIO Crystal Ochemba-Powell is an experienced licensed esthetician, makeup artist, business coach, and licensed continuing education provider with a combined 10 years of experience in both business marketing and the beauty industry. In addition to her esthetics license, she holds bachelor's and master's degrees in advertising and marketing. During her career, she has used her knowledge and experience to successfully build her own beauty business as well as the beauty businesses of other creative entrepreneurs, including barbers, cosmetologists, estheticians, and more. When she is not servicing her own clients, she enjoys training and coaching other beauty professionals on how to use proven marketing techniques to increase customer acquisition and conversions. She feels that her biggest asset is her ability to intersect her passion for both marketing and beauty with her signature training courses.   CONTACT Website: https://www.crystalngozibeauty.com/coaching   Social media: FB/IG @CrystalNgoziCoaching    About Maggie Staszcuk    Maggie has been a licensed esthetician since 2006 and holds a bachelor's degree in business administration from Stephens College. She has worked in the spa and med-spa industry, and served as an esthetics instructor and a director of education for one of the largest schools in Colorado before coming to ASCP as the Advanced Modality Specialist.     Connect with Maggie:    Phone: 800-789-0411 x1636  Email: [email protected]    About our Sponsor: NeoGenesis Introducing the next generation of stem cell science for skin and hair care: NeoGenesis patented S²RM® technology. This exclusive technology harnesses the power of adult stem cell-released molecules to awaken your body's natural regenerative power. This natural approach to healing simply returns to the damaged tissue the molecules that were present when the skin was young and healthy. Because of what we are able to do with traumatic wound care—from accidents, burns, chemo, radiation, and more—we knew this science could also serve aging concerns and chronic issues. We also enhance the result of all treatment-room modalities, reduce downtime, and aid in resolving issues resulting from treatment modalities that did not go exactly as planned. There are no contraindications, and we offer a full money-back guarantee on our skin care products.    YOUTUBE    INSTAGRAM    FACEBOOK    About our Sponsor: LAMPROBE The popular and revolutionary LAMPROBE utilizes radio and high-frequency technology to treat a wide variety of Minor Skin Irregularities™ (MSI)—non-invasively—with instantaneous results. Common conditions treated by the LAMPROBE include: vascular MSI, such as cherry angiomas; dilated capillaries; sebaceous MSI, including cholesterol deposits and milia; and hyperkerantinized MSI, such as keratoses and skin tags.   The LAMPROBE uniquely assists modern, capable, and skilled skin care practitioners to do their work more effectively and with greater client and professional satisfaction. Setting standards in quality, education, and training, the LAMPROBE has become an essential tool enabling skin care practitioners around the world to offer new revenue-enhancing and highly in-demand services.   Website: www.lamprobe.com   Email: [email protected]   Phone: 877-760-2722   Instagram: www.instagram.com/lamprobe   Facebook: www.facebook.com/theLAMPROBE   About our Sponsor: NMSWP Meet Toshiana Baker, the founder of NMSWP. Toshiana is a licensed esthetician who grew into an international educator, traveling globally to facilitate spa and beauty-related programs she created. At one time, she led a team of 250+ estheticians nationally as the director of esthetics for an iconic luxury spa chain with over 30 locations. She was also the regional operations director of four full-service spa/salons, including two inside Saks Fifth Avenue, and the education executive for the iconic brow artistry brand Anastasia Beverly Hills. Toshiana also held positions of leadership at other luxury influencer brands in spa, cosmetics, and retail. In 2016, she left the corporate space to become a full-time entrepreneur who parlays her wealth of experience to help small business owners, solo practitioners, and independent brands grow and scale. Seeing a gap in the spa and wellness space for support, professional development, resources, and education for those of diverse backgrounds, Toshiana founded the Network of Multicultural Spa and Wellness Professionals (NMSWP) to be the gap filler. More than that, she wanted to create a community that feels like a "tribe to thrive" and to be a beacon of light and excellence for the spa and wellness industry.     Online: www.nmswp.com   Email: [email protected]   Instagram: @WeAreNMSWP    Facebook: https://www.facebook.com/WeAreNMSWP   About Associated Skin Care Professionals (ASCP):   Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.   Connect with ASCP:   Website: www.ascpskincare.com   Email: [email protected]   Phone: 800-789-0411   Facebook: www.facebook.com/ASCPskincare   Instagram: www.instagram.com/ascpskincare