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Ep#70 - Eric Ries. He wrote the rules. Now he's rewriting them. episode artwork

May 25, 2026 59 min

Ep#70 - Eric Ries. He wrote the rules. Now he's rewriting them.

from Startups Decoded Hosted by andy walsh

Eric Ries, author of The Lean Startup, joins Startups Decoded to discuss his new book Incorruptible and why many successful companies slowly drift away from their founding ideals. Andy Walsh sat down with Eric to explore the forces that reshape organizations as they scale — from governance and incentives to leadership dynamics and investor pressure. Drawing on examples from companies like Costco and FedMart, Eric explains how culture, trust, and long-term thinking are often eroded by systems designed for short-term outcomes. This episode examines why success can quietly corrupt company purpose — and what founders must do to build organizations that remain principled as they grow. Presented by Deel: If you're making your first or fiftieth hire — and doing it across borders — Deel is worth knowing. They're supporting Startups Decoded this season for good reason. LEARN MORE. Listen: Apple || Spotify || YouTube What We Cover • The legacy and influence of The Lean Startup • Why companies drift away from their founding purpose • The hidden forces that shape corporate culture • The founder-to-CEO transition and shifting power dynamics • Governance, incentives, and long-term decision making • Lessons from Costco and the collapse of FedMart • How founders can design companies that stay mission-driven Get Incorruptible: Order here Eric Ries Eric Ries is the author of The Lean Startup, one of the most influential books in modern entrepreneurship. His work has shaped how startups and large companies approach innovation, product development, and experimentation. Andy Walsh 2× exited founder and host of Startups Decoded (500,000 downloads + Top 2% globally). Access All Areas. Listen: Apple || Spotify || YouTube Subscribe: Substack Connect: LinkedIn Web: startupsdecoded.com Socials: TikTok || Instagram || X Music Credit “Neptuno” – Phondupe (Album: Onykia) The Studio ​Filmed on location at 28th&Park. A content & production studio for New York’s visionary Builders, Investors, Artists, Musicians, & Creators to amplify their voice & share bold stories.

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Ep#70 - Eric Ries. He wrote the rules. Now he's rewriting them.

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This episode is 59 minutes long.

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This episode was published on May 25, 2026.

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