Ep. 70: How to Develop Quality Content Using AI – Interview w/ Pankil Shah

As B2B marketers, developing quality content that is interesting, insightful, and relevant to your target audience is paramount. Suppose you could leverage artificial intelligence (AI) in a way that would help you to scale content creation, reduce your workload, and get better content out faster. Wouldn’t that take your content marketing to the next level? On this week’s episode, we have a conversation with AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a “strategy first” approach is imperative, AI trends that B2B marketers should be aware of, and why people will always be an important part of AI.