Ep 70: The Rise & Fall of Juicy Couture in the 2000s

It's about time I pay tribute and devote an entire episode to one the most iconic and influential brands of the McBling fashion era: Juicy Couture. In this episode, I talk about the history of the brand and how the founders successfully leveraged influencer marketing before that was even a thing to build a massively popular celebrity brand. I reminisce on some of the most memorable celebrities who wore Juicy, my earliest memories of the brand, how the 2008 recession changed the landscape of fashion, and ultimately, what led to the downfall of Juicy's popularity.