Ep. 70, The State Of Paid Advertising (Industry Report 2021) Part 1.

Molly Pittman and John Grimshaw just completed a massive Industry Report, pulling data from 30+ different businesses with a combined total of $57 million in Ad spend on Facebook. Listen today if you want to hear what the data shows, get the big takeaways, and see where you stack up (based on business types most similar to yours). In this episode (Part 1), Molly and John dive into two of the four most important metrics for paid traffic success: Cost Per Thousand Impressions (CPM) and Click-Through Rates. Be sure to hit Follow/Subscribe so you can get the other two metrics in Part 2.  "COVID changed the world. iOS changed the platform, right? Both variables have changed. We expected that consumer behavior, therefore, has changed too, but it actually hasn't. It's really consistent". Molly Pittman. PLUS!  Molly shares about the upcoming Mentorship, 'TMTP,' which you can join here:  Train My Traffic Person, https://landing.smartmarketer.com/pages/tmtp-mentorship/ YOUR ENGAGEMENT MATTERS!  You can make a difference by following us (and leaving a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.  We'd also love it if you repost this episode to your social media, share your favorite episodes with friends, and be sure to tag us in your next post, #WeOutHere. Have questions? Please send us an email at [email protected], and don't forget to… Serve the World Unselfishly and Profit Links: Smart Marketer, https://smartmarketer.com/get-started/ Molly Pittman: https://mollypittman.com/ John Grimshaw: https://www.linkedin.com/in/johnwgrimshaw/