Ep 71: Designing Denim Through Change with Lucia Rosin

Some people enter denim through fashion. Lucia Rosin came to it through patternmaking, textiles, and the discipline of building a garment from the inside out.In Episode 71, Andrew sits down with Lucia Rosin, founder of MEIDEA, to talk about craft, sustainability, education, and the long path from technical knowledge to industry perspective.The conversation begins in Veneto, where Lucia grew up in a farming family outside Treviso. From there, it moves through technical fashion school, early work in Italy, formative years in India and Bali, and eventually Benetton in the 1990s, when denim, fabric development, and creative freedom were all part of the same conversation.Along the way, they discuss sustainability, Made in Italy, the changing expectations placed on brands, and what happens when technical skills become harder to pass on.As a teacher at IUAV in Venice, Lucia also offers a perspective on the next generation entering the industry, and why curiosity, patience, and hands-on experience still matter in a business increasingly shaped by technology.This episode is about how knowledge gets built, how industries change, and what is worth preserving as they do.Thank you to our sponsor Inside Denim.Lucia RosinFounder of MEIDEA | Founder & Designer at BLU’N MEMEIDEA, BLU'N ME Instagram, LinkedInPlease follow us on: Instagram, Facebook, and LinkedIn.