Ep. 71: How to Improve B2B Content Marketing for Revenue – Interview w/ Yaagneshwaran Ganesh

Being able to implement a content marketing strategy based on your understanding of your customers and their pain points is paramount for every B2B marketer. But how do you implement B2B content marketing initiatives with the aim of generating revenue? It was our privilege to have this thought-provoking conversation with renowned global marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma). During our discussion, Yaag talks about some major shifts in B2B content marketing that marketers should be aware of, what mistakes to avoid, the misconceptions linked to the different stages of the sales funnel, what metrics marketers should be measuring, and what B2B marketers can do right now to improve their content marketing to generate more revenue.