EPISODE · Apr 3, 2026 · 1H 15M
Ep 715: Get Specific, Create Demand with Taylor Friese of Maker Bakery
from The Maker's Playbook
Send us Fan MailMost of us have been told — implicitly or explicitly — that success as a maker means growth: more followers, more orders, more revenue. But what if the real question isn't how big can this get, but what do I actually want from this? Taylor Friese of Maker Bakery built a waitlist that stretches years into the future not by chasing a bigger audience, but by getting radically clear about who she makes work for and why — and letting that clarity do the marketing for her. And when you get clear on what you actually want — not what success is supposed to look like, but what you want — the right people tend to show up, ready to wait in line for it.---Looking for support in building your own creative life? Come join over 100 other makers from around the world, having these very discussions, inside of The Community. Click here to learn more.---Love this podcast? Support an episode! Follow The Maker's Playbook on Instagram @themakersplaybook
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Send us Fan Mail Most of us have been told — implicitly or explicitly — that success as a maker means growth: more followers, more orders, more revenue. But what if the real question isn't how big can this get, but what do I actually want from this? Taylor Friese of Maker Bakery built a waitlist that stretches years into the future not by chasing a bigger audience, but by getting radically clear about who she makes work for and why — and letting that clarity do the marketing for her. And when...
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Ep 715: Get Specific, Create Demand with Taylor Friese of Maker Bakery
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