EPISODE · Apr 3, 2026 · 1H 15M
Ep 715: Get Specific, Create Demand with Taylor Friese of Maker Bakery
from The Maker's Playbook
Send us Fan MailMost of us have been told — implicitly or explicitly — that success as a maker means growth: more followers, more orders, more revenue. But what if the real question isn't how big can this get, but what do I actually want from this? Taylor Friese of Maker Bakery built a waitlist that stretches years into the future not by chasing a bigger audience, but by getting radically clear about who she makes work for and why — and letting that clarity do the marketing for her. And when you get clear on what you actually want — not what success is supposed to look like, but what you want — the right people tend to show up, ready to wait in line for it.Love this podcast? Support an episode! Click here to learn more. Follow The Maker's Playbook on Instagram @themakersplaybookHave questions about the show or want to say Hi? Email us at: podcast (at) makers-playbook (dot) com
What this episode covers
Send us Fan Mail Most of us have been told — implicitly or explicitly — that success as a maker means growth: more followers, more orders, more revenue. But what if the real question isn't how big can this get, but what do I actually want from this? Taylor Friese of Maker Bakery built a waitlist that stretches years into the future not by chasing a bigger audience, but by getting radically clear about who she makes work for and why — and letting that clarity do the marketing for her. And when...
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Ep 715: Get Specific, Create Demand with Taylor Friese of Maker Bakery
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