Ep. 72 - A Conversation with Pamela Pekerman

Pamela has been a serial entrepreneur for over 18 years. Her current venture is Hustle LIke a Mom. She is there to bridge the gap between mom life and entrepreneur life between pickup and drop off. She came to create this venture out of frustration. She was and still is a journalist on tv and in print. She knew she wasn’t the only one in her 30s where something wasn’t jiving. She knew there had to be a better solution so this was solving the problem for herself which helped solve it for other women in the community. Pam’s best advice for building community is not being afraid of starting literally in your backyard. Don’t be afraid to start with your first five to ten friends if they are the right people for your community. There is nothing wrong with being narrow and exclusive. You don’t need to appeal to everybody. Not everything you have to offer will be for everyone and that’s ok. Pam said whenever she has gone too wide with her community, those are the times she has failed. There are good lessons to be learned from failing. You can be more successful with the right 50-500 people than you can with 500,000. Pam gives strategies for getting started. The first step before marketing is to figure out your dream customer and make her real. Where does she live, does she have kids, etc. The one piece that people miss is not making her real beyond the purposes of your company. If you are a jewelry customer, make her real beyond how she styles herself. Give her a full existence such as does she have a family, what career is she in? When you’ve made her that real, you’ll pinpoint where she will spend, what Facebook groups she would be in. Then you can move on to the next step, which is what are you selling? Pam was hesitant with hiring out VA services but spending money on the right person, coach or summit saves money in the long run. Once you’ve decoded your community and who your customer is, the next step is figuring out what you are selling. Couple that with whom you want to attract. Pam likes to keep it as simple as possible. Come up with your two sentences, your messaging, and it should be something that anyone can remember and tell someone else. It shouldn’t be catchy but messaging that resonates. It takes 7 times for someone to remember what you are talking about. If you would like to learn more about Pam and her business, Hustle Like a Mom, visit the links below. Links: https://www.hustlelikeamom.com/group-coaching https://www.hustlelikeamom.com/quarterly-planning-party Freebie http://hustlelikeamom.com/plan-pro