Ep 72: The End of the Everlane Experiment

In Episode 72’s Andrew’s Take, Andrew reflects on the sale of Everlane, one of the most visible transparency-focused brands of the last fifteen years.For years, Everlane tried to bring sourcing, factories, pricing, and production into the consumer conversation. Whether you agreed with everything the company did or not, it stood apart from most apparel brands by making transparency part of its identity.The discussion looks at what the sale might tell us about sustainability, consumer behavior, and the economics behind doing things differently. Not whether consumers care about these issues, but whether they care enough to change how they buy.At the center of it all is a larger question. If transparency only works when consumers are willing to pay for it, what happens when they aren’t?Thank you to our sponsor Inside Denim.Please follow us on: Instagram, Facebook, and LinkedIn.