Ep. 72 Unleashing Your Brand Voice: A Fun and Insightful Conversation w/ Becky Freemal

In this lively episode of the Be She Podcast, host Heidi welcomes Emmy award-winning broadcast journalist turned bestselling author and fractional chief marketing officer, Becky Freemal. With her infectious energy and wealth of knowledge, Becky dives into the importance of storytelling in business, sharing how her unique approach helps companies uncover their brand voice and build a clear path forward. Throughout the conversation, Becky and Heidi discuss the challenges of transitioning from journalism to the business world, the significance of knowing your numbers, and how to overcome imposter syndrome. Becky also offers actionable advice for entrepreneurs looking to define their brand voice and connect with their target audience. Tune in for an engaging and informative discussion that will leave you feeling inspired and ready to take your business to the next level. Don't forget to grab Becky's free gift and check out her book on Amazon! Listen now and join the fun!Becky Freemal is an Emmy-award-winning broadcast journalist  - turned - best selling author. She brings her strong ability to connect people through evidence-based stories to the corporate world, helping businesses realize growth and reach desired outcomes. As a fractional Chief Marketing Officer and founder of The Market Exec, she focuses on helping fellow founders, CEOs, and marketing and communication teams uncover the brand voice of their organization, and build a clear and cohesive path forward. Becky breaks the exhausting cycle of throwing marketing tactics at the wall like spaghetti for her clients, and ensures leadership teams have data-driven marketing blueprints that produce results.In her bestselling book Brand Voice, People + Data Drive Results Becky shares a clear message - Building the storytelling capability of your company isn’t a soft skill. It is a necessary skill for the growth and success of your company.To connect with our guest, click on the links below:Website: https://themarketexec.com/ LinkedIn: https://www.linkedin.com/in/beckyfreemal/ Facebook: https://www.facebook.com/Beckyfreemal Instagram: https://www.instagram.com/beckyfreemal Book - Brand Voice, People + Data Drive Results: https://a.co/d/9XMUR13 Free Gift: https://www.beckyfreemal.com/freegift Award: https://youtu.be/h6EM_XP5Nc4?si=ouywXTzI3u4dCRhp  Connect with me:Instagram: https://www.instagram.com/heidischalkcoachingFB Group: https://www.facebook.com/groups/femaleentrepreneursandleadersSpotlight to Scale: https://www.spotlighttoscale.com/blueprintLinkedIn: https://www.linkedin.com/in/heidischalkcoaching/Ready to grow your biz: scalewithheidi.com