Ep 72: Why "I Think This Was Written by AI" Is the New Sales Objection

from Revenue Rewired · host Jay Feitlinger & Sarah Shepard | B2B Growth Experts

AI made everyone a skeptic. Buyers now question every ad, every email, and every claim before they even pick up the phone. Jay Feitlinger and Sarah Shepard get into why trust has become the hidden variable behind slipping conversion rates and stalled sales pipeline management. From a carry-on bag showdown at the airport gate to a prospect who assumed a personal email was written by AI, they trace how tiny broken promises snowball into full-blown distrust. If your mid-market sales team is watching leads go cold with no clear reason, this conversation on revenue operations and sales enablement will change how you think about every touchpoint with a buyer.KEY TAKEAWAYSFind out why one bad flight can wreck brand loyalty for good, and what that teaches you about b2b marketing strategy.Learn why AI watermarks on ads and images are making buyers second-guess everything they see online.Get the three Ps Jay uses to decide if he trusts a vendor before he ever takes a sales call.Discover why Sarah deliberately left "people" out of her trust framework, and what that means for sales enablement.Hear the homework assignment for any mid-market sales leader watching pipeline conversion slip this year.CHAPTERS0:01 - Jay and Sarah catch up on Arizona flooding before getting into today's real topic 2:34 - The carry on bag story that shows how trust erodes one bad experience at a time 7:36 - Why AI watermarks and fake vacation photos are making buyers doubt every ad they see 11:00 - How younger generations are learning to trust a business without ever meeting a human 16:42 - Jay's three Ps for earning trust before a client ever hears a sales pitch 20:30 - Why Sarah left "people" out of her trust formula on purpose 22:19 - Why turnover is a revenue operations problem long before it becomes a client problem 26:27 - A homework assignment for every revenue leader watching their sales pipeline management slipSEO KEYWORDSb2b marketing strategy, sales pipeline management, revenue operations, mid-market sales, sales enablement, B2B trust building, AI and marketing trust, customer trust strategy, Revenue Rewired podcastHOSTSJay Feitlinger, CEO of StringCan Interactive https://www.linkedin.com/in/jayfeitlinger/Sarah Shepard, COO of StringCan Interactive https://www.linkedin.com/in/sarahshepardcoo/ABOUT REVENUE REWIRED AND STRINGCAN INTERACTIVERevenue Rewired is a podcast for B2B marketers, sales leaders, and business owners working at the intersection of sales and marketing. Hosted by Jay Feitlinger and Sarah Shepard, each episode delivers practical insight for mid-market companies that want to grow revenue with strategy behind it. The show is produced by StringCan Interactive, a B2B digital marketing agency built for owner-led companies.Website: https://www.stringcaninteractive.com Contact: [email protected] Buy the Revenue Rewired book: https://www.amazon.com/Revenue-Rewired-Identify-Leaks-Costing-ebook/dp/B0FST7JCXQ Newsletter: https://www.linkedin.com/newsletters/7423414515779936256/?displayConfirmation=true

Episode metadata supplied by the publisher feed · Published Aug 6, 2026

Embed this episode

Attribution link and audio player

Ready to play

Ep 72: Why "I Think This Was Written by AI" Is the New Sales Objection

0:00 33:18

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Business Of Influence Karan White Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len Lights Camera Cash Podcast Nicole Sellars Studios A podcast for entrepreneurs, creators, and experts ready to turn visibility into income. Hosted by Nicole Sellars, Lights, Camera, Cash explores personal branding, monetization, media, and modern business strategies to help you build authority, scale revenue, and create freedom on your own terms. The B2B Revenue Executive Experience Cory Cotten-Potter The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter, who dedicates each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more. The Revenue Maze The Revenue Maze Valerie Cobb helps guide C-Suite Execs through the halls, dead ends, and U-turns towards an upward growth trajectory. Each week, Valerie meets with a new guest to share how you can get yourself out of the maze to grow your small business! Listen on all major podcast platforms and watch the full videos on our YouTube channel, The Revenue Maze.

Frequently Asked Questions

How long is this episode of Revenue Rewired?

This episode is 33 minutes long.

When was this Revenue Rewired episode published?

This episode was published on August 6, 2026.

Can I download this Revenue Rewired episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!