Ep 720: Starting a Pottery Business Backwards (And Why It Worked) with Robin Corradino

Send us Fan MailAs makers, we're told to define our ideal audience and nail our strategy before we ever start — but what if the real strategy reveals itself only after you've already begun? Robin Corradino of Rob Ceramics joins to unpack how she built a thriving wholesale and consignment-based business almost by accident, never doing a single craft market until years into selling her work. Her approach challenges the conventional wisdom around audience-building entirely: by simply making what she loved and paying close attention to who responded — and where those orders were coming from — her path revealed itself gradually instead of through any grand plan. It's a reminder that strategy doesn't have to come first; sometimes the most sustainable business decisions come from trusting the slow burn and letting your people find you.---Looking for support in building your own creative life? Come join over 100 other makers from around the world, having these very discussions, inside of The Community. Click here to learn more.---Love this podcast? Support an episode!  Follow The Maker's Playbook on Instagram @themakersplaybook