EPISODE · Jul 12, 2026 · 1H 37M
Ep 721: The Art of Being Recognizable with Jessie of Inkpot Creative
from The Maker's Playbook
Send us Fan MailYou already know what it feels like to open a cupboard, see a mug, and know exactly who made it before you ever check for a signature. That's the instinct artists have always had. So why does the word "branding" make so many of us tune out? Jessie, one half of the duo behind Inkpot Creative, breaks it down: That same kind of recognition (built on purpose) is all branding actually is. Consistency matters more than any single logo. Niching down doesn't mean turning people away. Instead, it can create the version of your business that feels most like you, which is usually the one that finally lets people trust you enough to pay you what you're worth.Come join us for a masterclass on branding with Jessie & KP of Inkpot Creative inside of The Community on July 21st. Learn more and join at makersplaybook.com/community---Looking for support in building your own creative life? Come join over 100 other makers from around the world, having these very discussions, inside of The Community. Click here to learn more.---Love this podcast? Support an episode! Follow The Maker's Playbook on Instagram @themakersplaybook
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Send us Fan Mail You already know what it feels like to open a cupboard, see a mug, and know exactly who made it before you ever check for a signature. That's the instinct artists have always had. So why does the word "branding" make so many of us tune out? Jessie, one half of the duo behind Inkpot Creative, breaks it down: That same kind of recognition (built on purpose) is all branding actually is. Consistency matters more than any single logo. Niching down doesn't mean turning people away....
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Ep 721: The Art of Being Recognizable with Jessie of Inkpot Creative
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