Ep 722: How to Build a Team of AI-savvy Marketers

Facts: AI started mainly as a marketing tool. 📢Sure, many marketers have been ahead of the curve when it comes to AI tools and creating high-quality, AI-driven outputs. But now they face a major problem: decades of marketing experience can no (largely) be achieved with a few reps of today's latest AI tools. So, what's your company supposed to do? And how can you possible build a team full of AI-savvy marketers? Join us and find out. How to Build a Team of AI-savvy Marketers -- An Everyday AI Chat with Jordan Wilson and Scott MorrisNewsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: [email protected] with Jordan on LinkedInTopics Covered in This Episode:Sprout Social's AI-Powered Marketing ToolsBuilding an AI Savvy Marketing TeamImplementing AI Strategy in Marketing DepartmentsEvolving Marketer Roles with Generative AIAI Tool Selection and Workflow IntegrationMeasuring AI Impact on Marketing PerformanceCreating New Roles for AI TransformationCombating AI-Generated Content SlopFuture-Proofing Teams for Rapid AI AdvancementsAligning Marketing, Sales, and Product with AITimestamps:00:00 "Building AI-Savvy Marketing Teams"05:50 AI Strategy and Experimentation Foundations08:40 AI Experimentation to Structured Workflow13:24 Adapting to AI in Marketing16:01 "AI Roles Transforming Workflows"19:12 "AI's Role in Marketing Debated"23:09 AI Advancements and Team Preparedness25:49 AI Investment for Business OutcomesKeywords: AI savvy marketers, building an AI marketing team, AI marketing skills, AI in marketing, generative AI, large language models, agentic AI, marketing technology, martech, Sprout Social, social media management platform, AI tools for marketers, content marketing with AI, AI content creation, AI for social media, AI analysis in marketing, AI social listening, Trellis AI agent, AI experimentation, AI council, business outcomes with AI, marketing and sales alignment, AI in product teams, end-to-end AI workflow, AI-powered content, brand voice in AI, AI workflow adoption, AI prompt engineering, repeatable AI systems, SEO AI tools, AirOps, creative AI roles, director of AI marketing transformation, human touch in AI content, AI work slop, authentic marketing content, marketing automationSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and all episodes: StartHereSeries.com Also, here's a link to the entire series on a Spotify playlist.