Ep. 727: Tero Isokauppila Interview with Michael Covel on Trend Following Radio

My guest today is Tero Isokauppila, the author of "Healing Mushrooms" and founder of Four Sigmatic, a natural super foods company specializing in mushroom-based drink powders. In 2012, he founded Four Sigmatic, spreading to Europe and Canada and eventually brought the business to the U.S. in 2015. Tero grew up on a 13 generation farm in Nokia, Finland with both of his parents in the health, wellness and agriculture sphere.  The topic is his book Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health. In this episode of Trend Following Radio we discuss: Gut health Functional mushrooms Culinary mushrooms Super foods Mushroom coffee Reishi Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!