EPISODE · Jul 1, 2025 · 23 MIN
Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked
from The Application with Allison Turcio · host Enrollify
Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents. Join us as we discuss: [1:53] Why program pages are more than just content [8:51] How to gain buy-in and merge faculty insight with SEO strategy [14:47] What metrics to track for maximum success Check out these resources we mentioned during the podcast: BrightEdge ChatGPT EduWeb Summit To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player. Guest Name: - - - - Connect With Our Host: Allison Turcio https://www.linkedin.com/in/allisonturcio/ https://twitter.com/allisonturcio About The Enrollify Podcast Network: The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents.
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Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked
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