Ep. 73 Jeana Harrington of Austin-based Mighty Swell Spiked Seltzer

Today the gang meets Jeana Harrigton, ceo of Austin-based Mighty Swell Spiked Seltzers, on their new variety pack -- Keep it Weird -- and their growth plans, new funding, how they choose flavors/names, why tigers are hot this year, and more.   Harry is already in San Diego for the Summit pre-gaming, and is joined by editors Jenn Litz-Kirk and Jordan Driggers who are still back at home grinding. Show Starts in earnest:  03:15 ---time-stamped contents--- 00:00 intro - hilarious banter but no technical difficulties.  the gang compares how lit their shoe game will be for the summits.  03:15 SHOW STARTS:  introducing Jeana Harrington of Mighty Swell Spiked Seltzer - backstory.  04:40 expanding nationally, keep it weird variety pack.  05:20 markets - starting with austin.  06:50 region by region rollout, avoided huge metros at first.  07:50 jeana one of the original employees -ceo since august.    09:00 creating proffessional organization -  fighting supply chain issues to get product out on time.  09:45 doing about $20m in sales, keeping it weird incremental.  ability to make all the product they need. 10:30 jenn shows off packaging.  11:00 mighty swell differentiating flavors and creative names - leading innovator, no replication.  13:10 how to keep new flavors incremental - regional focus.  14:30 walking through the new keep it weird variety pack flavor names and flavors.  17:35 no color added at this time.  18:10 non-alc style nutrition panels on mighty swell. 19:00 how powerful a calling card is austin?  21:10 mighty swell's capital structure.  22:00 harry may be invited to launch party in march - keepin' it weird. ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests once or twice a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at https://linktr.ee/beernet -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily