Ep#73: Maximizing Customer Lifetime Value: Strategies for Small and Medium-Sized Businesses ft. Kelsey Peterson (VP Customer Success, Ashby)

In this episode of the Hyperengage Podcast, Kelsey Peterson, VP of Customer Success at Ashby, shares valuable insights on customer success management strategies for small and medium-sized businesses (SMBs). The discussions cover a range of topics, including the significance of data-driven hiring practices, the potential of AI integration into CRM systems, and the importance of adaptability and strong customer relationships. Kelsey emphasizes the value of investing in internal team training and education to foster business growth. Enjoy this insightful episode with Kelsey Peterson as she shares her expertise and experiences in customer success, providing valuable strategies and perspectives.