The truth about building a media business in 2025 ft. Stefan von Imhof

from The Creator Spotlight Podcast · host Creator Spotlight

This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of alts.co, an alternative investment newsletter, community, fund, and platform. Read the newsletter: https://www.creatorspotlight.com/profiles __ Alts Website Instagram YouTube Stefan LinkedIn Substack __ Follow Francis LinkedIn Twitter/X __ Timestamps 00:00 Introducing Stefan 02:05 An alternative revenue breakdown 06:54 The biggest challenges of community building 15:02 How a side project becomes a business 22:44 Demonstrating the value of your content 27:33 Leveraging audience segmentation 31:21 Decentralised due-diligence 33:56 The art of buying and selling newsletters 37:10 A bearish perspective on the newsletter economy 40:54 The power of events as a community business 47:17 The playbook for newsletter acquisition 49:39 Newsletter remix concept 53:16 A love for physical media 56:55 Where is the creator/business owner tipping point

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This episode was published on August 26, 2025.

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