Ep. 73: TL;DL - The Curiosity Creed in an AI-Driven World with Tanya & Tony Thorson

Summary:This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Tanya and Tony Thorson, the husband-wife team behind B2A (Business to Anyone) and co-authors of "Get Off Your (M)ass!" Tanya brings 20 years of go-to-market expertise from brands like New Balance and L.L. Bean, while Tony approaches marketing through an engineering lens at Litech US. Together, they're dismantling the false divide between B2B and B2C with a simple truth: people don't transform at 8:59 AM.Their game-changing discovery? Applying B2C principles to B2B marketing slashed pipeline velocity by 50%. Their P.O.I.S.E. framework and "smudge concept" offer a roadmap for maintaining human authenticity as AI transforms business. Most critically, their Curiosity Creed tackles the most dangerous threat leaders face today: losing our ability to ask meaningful questions in a world drowning in data and automation. For the full conversation including their references to Andy Warhol, Queen Elizabeth II, and why marketing needs to reclaim its nerve, listen to the complete episode.Show Notes:01:38 Key Takeaway #1: B2C Principles in B2B02:32 Key Takeaway #2: The Smudge Concept03:15 Key Takeaway #3: The Curiosity Creed