Ep 74 : Arun Iyer on Building Indian Unicorn Startups Brands of Tomorrow- Byju's, Wakefit, Tata 1mg

How Wakefit ,a D2C Brand, was built from scratch  primarily using content marketing ? How are unicorns  like Byju's  &  Tata 1mg  being built as long-lasting brands of tomorrow ? What is business model of  Spring Capital to position itself as a  skin-in-the-game marketing consulting firm ? Arun answers the above questions and more as he talks about case studies of building unicorn startup brands, and making the brand a 'moat'. Arun Iyer is a Founder and Creative Partner at Spring Marketing Capital. In his previous avatar he was the Chairman & Chief Creative Officer at Lowe Lintas India.  Please connect with Arun on Linkedin https://www.linkedin.com/in/arun-iyer-1b155312 Email Arun at [email protected] Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  00:00 Preview & Introduction to Arun 02:29 Spring Capital Business Model  06:32 Building Enduring Brands 10:19 Wakefit Case Study - Building Unicorn Brands 27:18 Byju's Case Study - Building Unicorn Brands 38:04 Tata 1mg Caselet 40:54 Rapid Fire - Personally Speaking with Arun 43:21 Connecting with Arun Iyer Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at [email protected] Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwithjasravee/ Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Website : https://jasravee.com/ #wakefitmarketing #startupmarketing #Indianstartups #tata1mg #digitalmarketing #marketing101 #wakefitmattress #indianunicornstartups #d2brands #byju #byjus #startupmarketingstrategy #startupmarketingplan #startupbrandpositioning #byjusbranding