Ep. 74 :: Be your own Buc-ee's

In episode 74, Buc-ee's — the legendary "gas station + convenience store on steroids" with a cult following in Texas — takes center stage to demonstrate how brands strategically over-invest in certain aspects of their business to be different in ways that are meaningful to their customers. With cameo appearances from Elaine Benes of Seinfeld and comedian Joe Rogan, examining the Buc-ee's model will help you think differently about your company — and how you can create a cult following of your own.