Ep. 74 | Building a Franchise That Helps Seniors Stay Independent

https://www.linkedin.com/in/davepazgan/https://www.liftology.com/Liftology is a home mobility service built to help older adults and people with disabilities stay safe, independent, and confident in their own homes.In this episode of The Quiet Work Podcast, I sit down with Dave Pazgan, founder of Liftology, to talk about:• The real mobility challenges seniors face at home• Why independence and safety matter more than strength or performance• How Liftology supports aging in place through practical solutions• What it takes to grow a care-driven service through franchising• How trust, referrals, and local relationships fuel sustainable growthTimestamps:00:00 Introduction and why mobility matters02:15 What Liftology actually does and who it serves05:10 The real problems seniors face at home08:40 Mobility as dignity, not fitness12:05 How Liftology earns trust with families15:30 The franchise model19:10 What makes a good Liftology franchisee23:00 Word of mouth vs systems in senior care26:20 The biggest growth challenges today30:10 Staying mission-driven while scaling34:20 Advice for founders in care-based businesses37:10 Closing thoughts