EP 74 - FROZEN MOUNTAIN DEW & SUB-60 HALF MARATHONS

This week we go from KFC protein bowls to Olympic gold medals in about 12 minutes flat.Is fast food now a “fitness brand”?Should Olympic coaches only coach their own country?Is the internet’s “apex athlete” debate completely missing the point?And how ridiculous is a sub-60 minute half marathon, really?We break down:🥇 The Winter Olympics drip vs Summer Olympics nerd-core uniforms🔥 Cam McEvoy casually redefining what elite actually looks like🏃‍♂️ Jack Rayner going sub-60 for the half marathon (only the second Aussie EVER)🍧 Why slurpees might be the most underrated performance drink of all time🍗 KFC marketing protein like they’ve just discovered creatinePlus Liam’s drive-through frustrations and Courtney’s take on why social media celebrates “achievable average” over actual world-class excellence.It’s sport, culture, marketing, performance and a little bit of frozen Mountain Dew.Don’t go longer… go harder.Follow the podcast on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@inthebeginningpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Courtney on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liam on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠