Ep 74: Haus Labs by Lady Gaga: Disrupting Clean Beauty with CMO Kelly Coller

Kelly Coller is the Chief Marketing Officer at Haus Labs by Lady Gaga and has been a critical partner in rebuilding the brand (under Founder Lady Gaga’s vision) and leading its retail expansion. Coller rebuilt three departments within Haus and is part of the powerhouse team responsible for the highly successful, best-selling, reimagined Haus Labs - from brand DNA and strategy to positioning, product marketing, storytelling, viral campaigns including TikTok, and more. Prior, Coller drove unprecedented global growth and expansion for celebrity/beauty startups including previous leadership roles at LVMH/Kendo (Kat Von D Beauty) – L‘Oreal and Sephora (Sephora Originals). Coller is recognized as the secret weapon behind Top 10 global makeup / founder brands and offers a unique lens - leading and developing breakthrough brands, firsts, and fan frenzy. Listen to this Takin’ Care of Lady Business®, Jennifer Justice speaks with Kelly Coller, the CMO of Haus Labs by Lady Gaga. She explains how Haus Labs is disrupting the cosmetics industry with their commitment to sustainability and ethical production. Don’t miss this episode on how to stay true to brand ethos, open up to opportunities, and lead with kindness. Here is what to expect on this week’s show: - Ways Haus Labs is disrupting clean beauty - The success of Haus Lab’s TikTok marketing campaign - How House Labs is being sold at Sephora & their global expansion strategy - How Haus Labs is building a conscious and successful brand - Why women should be negotiating with kindness, not niceness Quotes: “I love celebrating women… I was trying to explain to my kids why women get a month and they're like, “well, what do men get?” And I’m like, “everything”.” – Jennifer Justice “We're doing what we can to make a difference, not just to the environment, to your skin, and of course, being vegan and cruelty free too.” – Kelly Coller “I've always said to disruption for the sake of disruption doesn't help anybody. That's a stunt, but it really has to be mindful about your brand DNA and what is your business driver that you're trying to do?” – Kelly Coller “Negotiations, I actually like them, to be perfectly honest, because I've done them so many times that I know how to get to and win.” – Jennifer Justice Website: http://www.hauslabs.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices