Ep. 74: How To Get Buy-In To Invest In Content Marketing – Interview w/ Mark Raffan

It’s a challenge that many B2B marketers have experienced and can relate to – getting a decision maker’s buy-in to invest in content marketing. The good news is that there is a solution to this challenge. On this week’s episode, B2B content marketer and negotiations expert Mark Raffan (Founder/CEO at Content Callout and Negotiations Ninja) talks to us about why marketers face pushback, what mistakes to avoid, and how thought leadership content can directly influence revenue. He also elaborates on how to get buy-in from decision makers: What arguments to present, what data to show, how the ROI question should be answered, and what “low hanging fruit” can be leveraged.